ABOUT MBO
After being in the cycling apparel business for years, MBO was officially established in 2022, with the same commitment towards uncompromising style and function. MBO products serve all cycling enthusiasts through unparalleled design to bring joy in riding through functional features as well as deliv-ering aesthetic appeal.
Through MBO’s continued dedica-tion to craftsmanship, attention to detail, and innovation, we will keep moving and being with our riders as we open new cycling horizons.
Moving
The experience of cycling moving through space and time. Your body is moving. The bike is moving. The world is moving, Your heart and mind is moving too. And you’re moving in har-mony with each other. It’s also MBO moving, with you every pedal of the way.
MBO itself is moving, a company always on the pursuit for better.
Being
Being, really feeling the essence of exist-ence, the physical,psychological, emotionalstate of joy. Being present with your body, with your mind, being together is being happy. It also embodies the nuance of becoming. MBO is al-ways being and becoming.
Open
What happens to your mind and heart when
you are in this state of motion, this state of being,
this state of togetherness? They open up.
You might come to new ideas, new solutions,
new connections, new relations.
OUR VISION
The joy of cycling moves not only yourself, but everyone forward
OUR VALUES
Together, we are all cycling enthusiasts joy riders.
Together, we are all optimising cycling apparel with style and function.
Together, we are all moving our world forward.
Together, we are all being and becoming better people and cyclists.
Together, we are all on open roads, under open skies, with open minds, open hearts.
OUR MISSION
Opening up and supporting the community of cycling enthusiasts
OUR STORY
At MBO, we believe cycling is more than just a sport——it’s a journey that propels our body, our mind and our world forward. Our story is woven from the threads of passion, perseverance, and the endless pursuit of the connection and joy in cycling.
MOVING
This is about MOVING.
The body, the bike, and the road.
The physics, the physical.
The natural elements, and feelings too.
The legs, pedals, wheels.
BEING
This is about BEING.
The sweat, the will.
The joy, the struggle.
The fun, the push.
The uphill, then downward rush.
OPENS
This is about what OPENS.
The day, the eyes.
The sky, the skyline.
The mind, the heart.
The road, all horizons.
This is about moving, being, open
together and MBO is part of it all,
every pedal of the way
```